Methodology
The Mirakl Seller Report is based on analysis of a data set of aggregated and anonymized insights of B2C marketplaces and dropship platforms powered by Mirakl. Strict aggregation measures are employed to ensure marketplace and seller anonymity. These measures include requirements on analysis set size, diversity, and consistency, in order to present credible and reliable information that is insulated from concentration risk, and can not be reverse-engineered to identify any specific customer or marketplace.
To qualify for inclusion in the analysis set, each marketplace or dropship platform must have transacted throughout the entire analysis period, in this case the 24-month period from Q2 2021 through Q2 2023. Additionally, sellers must have published offers to a marketplace or dropship platform during the start of the analysis period Q2 2021. Additional data hygiene factors are applied to ensure accurate metric calculation. Data footnotes are noted throughout the report to provide additional clarity on analysis.
Additionally, an online survey was conducted to a panel of 1,500 retailers selling on marketplaces in Q4 2022. Respondents were based in the United States, United Kingdom, Germany, France and Spain.
The Mirakl Seller Report report is not directly indicative of the operational performance of Mirakl or its reported financial metrics, including GMV growth.