Conclusion
Year after year, marketplace and dropship platforms are outpacing the growth of eCommerce.
The companies that sell through these platforms are diverse, representing brands, retailers, and marketplace native sellers. They’re drawn by opportunities to reach new customers, boost their profitability, and increase brand awareness – and they’re adapting their strategies to maximize all of these benefits.
For the companies operating marketplace and dropship platforms, the pool of sellers is more diverse and mature than ever before, making it possible to create a curated, brand-aligned experience for customers. Whether through negotiated margins (dropship) or category-specific commissions (marketplace), every individual seller contributes tens of thousands to retailers’ bottom lines – adding up to meaningful business impact.
