Using sellers & suppliers to
boost revenue
Why companies are adding more sellers to their marketplace and dropship businesses
As retailers look outside of conventional first-party eCommerce for more revenue and profits, growing marketplace assortment by quickly onboarding new sellers is critical – whether they’re expanding new categories, deepening existing categories, or both. Successful sellers are embracing the opportunity with these new platforms, and growing their own businesses as a result.
"We choose marketplaces and dropship platforms because they fuel our business growth. Marketplaces are tried-and-true for scalability, while dropshipping offers low-risk access to new markets, both locally and globally. It’s all about strategic expansion. We are currently selling on 20+ Mirakl-powered marketplaces, all centralized in Mirakl Connect,” shared Rami Karia, Founder & Director, Pertemba.
For example, high inflation has impacted eCommerce sales for home furnishings retailer Maisons du Monde, leading to lower website traffic and conversion. Strong momentum of its marketplace has helped the retailer offset the negative web dynamics in 2023: marketplace GMV doubled year-over-year in Q1 2023, reaching €42.1 million. Maisons du Monde’s marketplace now has more than 242,000 SKUs (+59% year over year) from 560 marketplace sellers (+27% year over year) available online and in stores across France, Spain, Italy and Germany.
For Macy’s, the marketplace has attracted new customers and a younger existing customer responding to their new categories. That’s resulted in increased basket size, president and CEO-elect Tony Spring said in its Q1 2023 earnings release
The average seller achieved $146,016 in sales per marketplace or dropship platform in 2022, contributing more to operators’ bottom lines than ever before. For the businesses operating commission-based marketplaces, those sales result in average commissions revenue of $20,647 per seller, an increase of 42% year-over-year.
$146,016 Average annual sales generated per seller in 2022
